WordPress is a great tool for managing websites, blogs and weblogs. However, it is not known to be an SEO-friendly platform.
This article will show you how to optimize a WordPress site for search engine optimization. There are several methods that can be used to boost your website’s rank in the search engines.
These are the steps of optimize a wordpress site in SEO:
- Choose Your Hosting Provider Carefully
- Pick a Theme That’s Optimized for Search Engines
- Use a Dedicated SEO Plugin
- Change Your ‘Permalink’ Structure
- Create a ‘Sitemap’
- Use Heading Tags Throughout Your Content
- Build Your Content Around Keywords
- Incorporate Useful Internal and External Links
- Use Responsive Design on Your Site
- Optimize Your Images
- Write Long-Form Content When Possible
- Add and Update Your Posts Frequently
- Focus on Quality Content
Choose Your Hosting Provider Carefully
Choosing the best hosting provider for your website is important. This is because it affects the speed and quality of your website. One of the most important considerations to make when choosing a hosting provider is whether it’s optimized for search engine visibility.
In this article, we’ll discuss how to get the most out of wordpress SEO and what infrastructure you need in order to take advantage of it best.
Pick a Theme That’s Optimized for Search Engines
There’s no doubt that wordpress has grown into one of the world’s leading blogging platforms, but did you know that there are different hosting providers with varying features? Some are optimized for speed while others offer more features or can provide better security against hacker attacks.
Use a Dedicated SEO Plugin
WordPress SEO is not a dedicated plugin, it performs many other functions, so it can be a hard-to-find and difficult to understand plugin. By using a dedicated SEO plugin like All in One SEO Pack, you will get all the benefits of WordPress SEO and have the added bonus of taking full control over your website’s optimization.
All in One SEO Pack is one such plugin that has been created with ease of use in mind.
With the release of WordPress 4.7, plugins now come with their own themes. This is great news for those who use plugins because they will now have access to high-quality user experience without having to pay premium prices for themes.
Change Your ‘Permalink’ Structure
There are times when your website’s permalink structure is not in a manner that is desirable. When this happens, you may need to change the structure of your permalinks.
It’s an easy task to change your permalink structure in wordpress:
– Delete all the old links using a plugin like Homogenous Permalinks or make sure you have the right plugins installed;
– Go to Settings -> Permalinks and set up a new structure of your choice;
– Save changes.
Create a ‘Sitemap’
A Sitemap is a list of URLs that can be used to reach every page on your WordPress website.
In order to create a sitemap, you will first need to create a navigation structure for your website. This might mean creating and using category pages, tag pages, author pages etc. Once you have created these in the WordPress backend, you can then start adding them one-by-one and clicking on ‘save’ each time you add a new page.
As soon as all your pages are saved, click on ‘add sitemaps’ in the right hand corner of the sidebar (this will present you with an option for adding/creating an XML sitemap). The XML sitemap allows search engines like Google to easily index your site’s
Use Heading Tags Throughout Your Content
Headings are helpful for readers to navigate through your content. They can also be used as a way of adding in titles or subtitles.
Choosing the best heading tags can be tricky. You want to make sure that they are relevant and catch the eyes of your viewers.
WordPress has an easy-to-use Heading Tags plugin that is available for free, so you can start using them in just a few clicks.
Build Your Content Around Keywords
There is no need for content writers to worry about the keywords and meta tags because it will be done automatically.
WordPress is an established application that has a large user base. It has evolved into a powerful CMS that can generate thousands of different content pieces in minutes.
What if you needed to create a new blog post around specific keywords? There are several plugins that allow you to optimize your content piece on the fly.
Incorporate Useful Internal and External Links
It is not easy finding internal and external links that are useful on a Wordpress blog. To make it easy, here are some of the best tools that provide tons of useful links to add to your website.
1. BestToolbars: With this tool you can easily add missing icons and widgets to your site while saving your time and money.
2. WordPress Content Types: This plugin is used by professional web designers who want to create catchy blog layouts with ease.
3. Add Link: This tool lets you find the best place for a link in a post or page so that you can hit publish faster than ever before.
4. Yoast SEO: This feature from Yoast is designed for wordpress users who want to make their site search engine friendly without having any tech skills or budget
Use Responsive Design on Your Site
Responsive Design is a design which adjusts itself to fit the screen it is being viewed on. This means that your website will be able to display content in a fluid and seamless way, making it easier for people using different devices.
Responsive web design also gives you the option to decide what content appears on each element of your site, unlike fixed-width layouts where every piece of information is crammed onto the same layout.
The use of responsive web design on your site will help you create websites that are more accessible and user-friendly for a wider range of users.
Optimize Your Images
Images play an important role in your website. They add aesthetic value, convey message and enhance the user experience. If you have few words to optimize, it is good enough to just tweak the text of your images. If you are looking for a more creative way of optimizing your images, try dividing them into smaller pieces and editing them one by one in wordpress instead of saving them all and then doing it.
Write Long-Form Content When Possible
Long-form content is a type of content which can be written in a more natural and engaging style. Unlike other types of content, it is not shaped by the brief or target audience.
Long-form content can be difficult to write, but it can lead to higher engagement rates, better SEO rankings, and more traffic.
WordPress allows you to create long-form content by enabling posts with over 1,000 words – which is perfect for larger topics.
Add and Update Your Posts Frequently
There are three ways you can make sure your site is always up-to-date:
1. Force push updates and plugins when they’re available via WordPress Administration > Update Plugins > Available Updates. This strategy only works if your theme supports forced updates.
2. Create a schedule in development tools like Cron or the Schedule plugin that automatically triggers pushes on specific days and times throughout the week or month
Focus on Quality Content
Quality content can provide a long-term strategy for your online business. You should not focus on the quantity of content you produce. You should rather focus on ensuring the quality of its content to generate more leads and improve your search engine rankings.
One way to ensure quality of your blog writing is to set up a page with categories, description and tags so that you can understand what type of content you are producing. Another way is to use free WordPress plugins like Yoast SEO plugin or All in One SEO Pack plugin that underpins all these features.