Top 12 SEO tools : Selective tool (2023 Updated)

if you are looking for the best tool for SEO which can help you to rank high your desired keywords.

Who doesn’t want to rank high or traffic for their website?


So why do you not try these tools?

Here are: I will show you top 10 tools which are important for leverage every tool.

1. Ahrefs:

Used for: 

  • Keyword Research tool
  • link building opportunities
  • audit report
  • lost backlinks checker
  • competitor analysis
  • Content Explorer
  • Keyword ranking
  • SEO Ranking
  • PPC (clicks, cost, ranking and so on)

Pricing: Freemium

Out of all SEO experts prefer to use ahrefs. it is one of the best tools for competitor analysis. 

I personally use this tool to increase traffic to my blog and client website. 

Before going ahead in SEO, you need to find keywords for your business, you can use ahrefs for it 

And don’t forget about link building, it is most important factor for your search engine optimization.


Used For:

  • E-mail Outreach
  • link building

Pricing: Paid

Pitchbox is not an exactly SEO tool. but you can use it for link building. 

Most of the SEO experts don’t like to use pitchbox because pitchbox provide paid service no free trial.

For white hat link building, you need to use it for your better growth.


Used for:

  • The number of (external) links.
  • Google index.
  • SEM Rush rank.
  • Alexa rank.
  • Web archive age (domain age).
  • keyword density checker
  • backlink checker
  • social insights
  • External & internal links
  • Google search result position
  • And more.

Pricing: Free

It is a most common extension for SEO Experts. 

it is the best medium to reach all important tools which can help you to increase traffic.

It can also help us to see social media insight. after that, you can also check anchor text on your blog or page. 

As you know if you have used it before. it also shows you meta tags which is most important for SEO site.

unfortunately, you don’t know how to create meta tags. you should use meta tags generator.

4. seoptimer:

Used for: 

  • Website audit
  • website analyzer

 Pricing: Free

It is a tool for audit any website for increase traffic or you can say rank your keywords in SEO language.

It makes your life easy in SEO world. you can also collect lots of useful information for your SEO activities. 

5.Google PageSpeed Insights

Used for: 

  • Website speed checker
  • page optimizer
  • Leverage browser caching checker
  • image size compressor
  • JavaScript and CSS compressor
  • Pagespeed insights

 Pricing: Free

This is one of the best tools for the barrier in your website loading time. in other words, it can help you to increase your website speed by some steps.

It helps search engine to appear the best website on 1st page of Google. 

6.Keyword Tool:

Used for: 

  • Keyword research 
  • youtube keyword research
  • bing keyword research
  • amazon keyword research
  • app store keyword research

 Pricing: freemium 

In addition, you can use this tool for keyword research whether you want to use for youtube, bing, app store, Amazon or google search.

7.Google Analytics:

Used for: 

  • see traffic source
  • see traffic location
  • see traffic size
  • see traffic real time
  • see audience
  • see bounce rate

 Pricing: free 

This is a most important tool for any promotional activities. if don’t use it then you are not concentrating on your website. Give some time on it. it may give you so much traffic for your business. 

8. Google Webmaster Tool

Used for: 

  • Search appearance
  • Google index
  • Google security
  • website Traffic
  • website crawl 

Pricing: free 

As Google Analytics, Webmaster tool is also a most important tool for business growth. it gives detail information about your website clicks, impression, index detail, website mobile friendly or not. 

It shows all your snipper rich card information.

Also show your website keyword position.

9. Moz

Used for: 

  • meta tag checker
  • OG tag checker
  • PA and DA (authority checker
  • moz local
  • Spam score
  • Dofollow and Nofollow links
  • SEO analysis tools
  • and more

 Pricing: freemium

Moz is the most powerful tool for SEO. It will give you all information about your website if you spend some money on it. 

As SEO Executive, you should use it for keyword research, citation building, citation checker, backlink checker and so on.  

10. Structure Data Tool

Used for:

  • For Google understanding

Pricing: Free

It helps Google to understand what is your page about. it helps to increase business growth.

Make your website know for google. suppose if Google doesn’t understand what is your website about then how will you get traffic.

11. Keyword Planner:

Used For:

  • Keyword Research
  • see search volume
  • keyword explorer

Pricing: free

Google keyword planner is one of the best keyword suggestions tools on google. You should try at least once keyword planner for organic traffic. keyword planner is a part of Google AdWords.

12. Copyscape

Used For:

  • duplicate content checker

Pricing: freemium

As SEO Executive, I am a big fan of Copyscape for finding duplicate content on any page. For technical SEO, you should try this tool for a better result.

13. Siteliner:

Used For:

  • Internal duplicate content
  • Broken link checker
  • Related domain 
  • Skipped page

Pricing: freemium

Before doing off-page, you need to check duplicate content. siteliner is used for an internal duplicate content checker. without checking internal content, you will never gain benefits from SEO. 

 Now it’s your turn 

I do like to hear from you what you have to say about these SEO tools.

Have you tried these research tools? or you will?

you can also read my other blog post for latest technical updates. 

 I usually love to read Neil Patel and backlinko for SEO blogs. you can also read it and gain deep knowledge.

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