Search engine optimization and Pay Per Click advertising are often a topic of debate. SEO optimizers argue that SEO is better because it helps you to connect with the right audience, while PPC marketers argue that PPC is the best option because it helps you to build a brand and grow your business.
The truth is both these marketing methods have their place in marketing. The important part is finding out which one will work for your business. For example, if you’re aiming for long-term growth and traction, you would likely want to choose PPC because it allows for more organic results.
What is SEO?
Search Engine Optimization is the process of enhancing or altering the visibility of a website or a web page in search engine ranking results through different means.
SEO is an ever-evolving field that involves a lot of technical skills and strategy. It is necessary for any business to invest in SEO if they want their website to rank well on search engines like Google, Bing and Yahoo!
The following article will provide insights into what SEO means and how it can be used for success by your company.
Pros of SEO
- SEO is cheaper in the long run.
- You can target different funnel stages with SEO.
- Search traffic is more stable.
- Organic listings build brand authority.
Cons of SEO
- Search engine algorithms change.
- You’ll need to optimize your website regularly.
- SEO takes time to show results.
- It requires high-level skills and expertise.
What is PPC?
PPC stands for pay-per-click. In this digital marketing technique, advertisers pay a publisher whenever their ad is clicked, while the advertiser only pays if they are successful in driving traffic to their website.
PPC ads are typically seen on search engine result pages that you see when you type a specific keyword and click on the first search result. PPC ads may also be found on social media platforms or websites that have their own advertising and content marketing strategies.
Pros of PPC
- PPC offers quick results.
- PPC ads appear above organic rankings.
- PPC allows you to pinpoint your target audience.
- You can quickly run A/B tests on a PPC ad.
Cons of PPC
- PPC ads are expensive.
- Lower profit margins.
- PPC ads become stale after a while.
SEO vs. PPC: Which is better?
Google’s algorithm makes it difficult to get your website on top of the search results. This is where a PPC (Pay-Per-Click) campaign comes into play.
PPC campaigns allow you to pay for each click on your ads, whereas SEO provides organic traffic and rankings for free. In order to optimize your SEO strategy, you’ll need to build authority in a subject area relevant to your niche as well as create high quality content.
Although both strategies have their advantages and disadvantages, PPC has been proven more successful than SEO in recent years.